These Terms and Conditions of Service (the “Terms”) govern the services provided by Christina Humphrey, a sole proprietor doing business as Visual Directive, with a principal place of business in Florida (“Visual Directive,” “we,” “us,” “our,” or “Service Provider”).

By requesting, purchasing, approving, accepting, accessing, or using our services, you or the entity you represent (“Client,” “you,” or “your”) agree to be bound by these Terms, together with any proposal, quote, statement of work, invoice, service agreement, or other written scope document issued or accepted by Visual Directive (collectively, the “Service Agreement”).

If you accept these Terms or a Service Agreement on behalf of a company or other organization, you represent and warrant that you have authority to bind that entity to these Terms.

Table of contents

1. Scope and Acceptance
2. Services
3. Service Agreements and Order of Precedence
4. Quotes, Scope, and Change Requests
5. Fees, Invoicing, and Payment
6. PayPal Payments
7. Scheduling, Project Start, and Deadlines
8. Client Responsibilities
9. Client Delays, Inactivity, Suspension, and Termination
10. Revisions, Review, and Approval
11. Rush Services
12. Monthly Retainer Services
13. No Guarantee of Results
14. No Legal, Regulatory, Proposal, or Compliance Advice
15. Confidentiality
16. Restricted, Classified, Controlled, and Export-Controlled Information
17. Intellectual Property and Deliverables
18. Third-Party Assets and Licenses
19. Portfolio and Publicity Rights
20. Cancellation and Termination
21. Refund Policy
22. Disclaimer of Warranties
23. Limitation of Liability
24. Indemnification
25. Force Majeure
26. Independent Contractor Relationship
27. Electronic Communications and Signatures
28. Governing Law, Venue, and Disputes
29. General Provisions
30. Changes to These Terms
31. Contact Information

1. Scope and Acceptance

These Terms apply to all presentation design, messaging, and related consulting services provided by Visual Directive.

Your acceptance of a quote, payment of an invoice, issuance of a purchase order, written authorization to begin work, use of a deliverable, or continued participation in a project constitutes acceptance of these Terms and the applicable Service Agreement.

No Client terms, purchase-order terms, vendor-portal terms, or other terms will modify these Terms unless Visual Directive expressly agrees to those modifications in a written agreement signed by Visual Directive.

2. Services

Visual Directive provides presentation design and messaging services, including, as applicable:

• Oral presentation and briefing-deck redesign
• Presentation storyline development
• Slide headline and message development
• Slide design and layout
• Chart, graphic, and diagram redesign
• Speaker-note editing
• Presentation templates
• Executive and stakeholder briefing support
• Program-review, status-update, and training-deck support
• Ongoing monthly briefing-deck support

The exact scope of services, deliverables, timeline, fees, revision rounds, assumptions, exclusions, and other project-specific terms will be stated in the applicable Service Agreement.

Any service, deliverable, revision, meeting, source-material review, or other work not expressly included in the Service Agreement is outside the agreed scope and may require additional fees, a revised timeline, or a separate engagement.

3. Service Agreements and Order of Precedence

Each project or engagement is governed by these Terms and the applicable Service Agreement.

If a signed Service Agreement conflicts with these Terms, the signed Service Agreement controls only with respect to the conflicting provision and only for that specific engagement. All other provisions of these Terms remain in effect.

For purposes of these Terms, a “Service Agreement” may include a signed proposal, written quote accepted by Client, statement of work, invoice description accepted by Client, or other written agreement that clearly identifies the project scope and commercial terms.

4. Quotes, Scope, and Change Requests

4.1 Quotes

Unless otherwise stated in writing, quotes are valid for 30 calendar days from the date issued. Visual Directive may withdraw or revise an unaccepted quote at any time before acceptance.

4.2 Fixed-Fee Work

Fixed fees apply only to the scope, assumptions, materials, slide count, revision rounds, delivery schedule, and other conditions stated in the applicable Service Agreement.

4.3 Change Requests

The following are examples of changes that may be treated as out-of-scope work:

• Additional slides, deliverables, or presentation versions
• New or substantially revised source material supplied after work has begun
• Additional meetings, reviews, or stakeholder groups
• Additional revision rounds
• Significant changes to a previously approved storyline, visual direction, or messaging direction
• Changes to requirements, solicitation instructions, branding, or technical content
• A shortened delivery timeline
• Requests to rebuild materials because Client source information was incomplete, inaccurate, or materially changed

Visual Directive may, in its sole discretion, issue a change order, revised quote, additional invoice, or revised project schedule before performing out-of-scope work. We are not required to begin or continue additional work until Client approves the revised scope and pays any required additional fees.

5. Fees, Invoicing, and Payment

5.1 Prepayment Requirement

Unless the Service Agreement expressly states otherwise, all project fees are due and payable in full before Visual Directive begins substantive work.

For monthly retainer services, fees are due in advance at the beginning of each applicable service month.

Visual Directive has no obligation to reserve project dates, begin work, deliver work, release editable or final files, or continue services until all required payments have cleared.

5.2 Reserved Capacity

When Visual Directive reserves time, production capacity, or a project delivery window for Client, that capacity may no longer be available to other clients. Payments associated with reserved capacity compensate Visual Directive for committing professional time and availability to the engagement.

5.3 Late, Failed, or Reversed Payments

If a payment is late, declined, reversed, disputed, charged back, or otherwise not successfully received, Visual Directive may, without limiting other rights or remedies:

• Delay work or delivery
• Suspend the project
• Withhold drafts, final files, or editable source files
• Revoke access to services or project materials
• Terminate the engagement
• Require payment of outstanding balances before resuming work
• Require a new payment method or full payment in advance for future work

Client remains responsible for all fees, charges, and amounts due under the Service Agreement, including fees for services performed, time reserved, approved change requests, and work completed before suspension or termination.

6. PayPal Payments

Visual Directive currently uses PayPal for invoicing and payment processing. By paying an invoice through PayPal, Client also agrees to comply with the applicable PayPal user agreement, payment terms, policies, and dispute-resolution processes.

Visual Directive is not responsible for PayPal’s availability, payment-processing delays, account restrictions, transaction limits, payment holds, fees, payment failures, or decisions regarding a payment, chargeback, reversal, claim, or dispute.

Payment through PayPal does not modify, waive, or replace Client’s obligations under these Terms or any applicable Service Agreement. Client agrees not to initiate a payment dispute, chargeback, reversal, or claim for services that Client authorized and that Visual Directive has properly reserved, performed, delivered, or made available under the applicable Service Agreement.

Nothing in these Terms is intended to override, limit, or waive any rights, obligations, remedies, or dispute processes that apply under PayPal’s own user agreement, policies, or applicable law.

7. Scheduling, Project Start, and Deadlines

Consultations, meetings, and other appointments are also governed by Visual Directive’s Booking and Scheduling Policy.

7.1 Project Start Date

A project start date, production schedule, or delivery date is not final until all of the following have occurred:

1. Client has accepted the applicable Service Agreement.
2. Visual Directive has received the required payment.
3. Client has provided all required intake materials and information.
4. Client has identified the authorized project contact and decision-maker.
5. Client has provided any required approvals, access, brand assets, templates, solicitation requirements, briefing requirements, or source documents.

Visual Directive will schedule work based on its availability after these conditions are met.

7.2 Client-Supplied Deadlines

Client must disclose all material deadlines before the project begins, including presentation dates, submission deadlines, internal review deadlines, rehearsal dates, agency deadlines, and any date by which a draft or final file is required.

Visual Directive is not responsible for deadlines disclosed after work begins unless we agree in writing to accommodate them. A newly disclosed or shortened deadline may require a rush fee, revised scope, revised delivery date, or refusal of the request based on availability.

7.3 Delivery Dates

Any delivery date depends on Client’s timely cooperation, complete materials, prompt approvals, and compliance with all agreed review deadlines. Delivery dates may be extended on a day-for-day basis, or longer if reasonably necessary, for each day that Client delays in providing required materials, feedback, approvals, payment, or access.

8. Client Responsibilities

Client’s timely participation is essential to the project. Client is responsible for all of the following:

• Providing complete, accurate, and current source content, technical information, data, facts, figures, claims, requirements, and supporting materials
• Providing brand standards, approved logos, templates, fonts, color specifications, and other brand assets when applicable
• Providing solicitation instructions, evaluation criteria, agency requirements, briefing requirements, contract requirements, and presentation requirements when applicable
• Identifying one authorized point of contact with authority to provide feedback and approvals
• Consolidating feedback from all Client stakeholders into one clear, complete set of comments per revision round
• Meeting all agreed dates for content delivery, review, feedback, approvals, and payment
• Reviewing deliverables promptly and carefully
• Ensuring it has the legal right and necessary permissions to provide all materials to Visual Directive
• Confirming the factual, technical, legal, regulatory, procurement, contractual, and brand accuracy of all content before presentation, submission, publication, or use
• Maintaining copies of all materials provided to Visual Directive

Unless the Service Agreement specifies a different deadline, Client must provide requested materials, feedback, approvals, or responses within two business days after Visual Directive’s written request.

Visual Directive may rely on Client-supplied information without independently verifying its accuracy, completeness, legality, compliance status, or suitability for Client’s intended use.

9. Client Delays, Inactivity, Suspension, and Termination

9.1 Effect of Client Delays

If Client does not provide requested content, feedback, approvals, payment, access, or other required information by the agreed deadline or, if no deadline is stated, within two business days after Visual Directive’s request, Visual Directive may delay delivery dates, reschedule the project, place the project on hold, suspend services, or terminate the engagement.

Visual Directive is not responsible for missed presentation dates, missed submission dates, missed proposal deadlines, lost business opportunities, or other consequences caused in whole or in part by Client delay, incomplete materials, inaccurate materials, untimely feedback, lack of approval, or lack of cooperation.

9.2 Project Pause

Visual Directive may place a project on pause if Client fails to respond, fails to provide required information, fails to make a required payment, provides incomplete materials that prevent progress, or otherwise prevents Visual Directive from reasonably continuing the work.

While a project is paused:

• Delivery dates are suspended and will be rescheduled based on Visual Directive’s then-current availability
• Visual Directive is not required to preserve the original delivery date or production slot
• Client may be required to pay a restart, rescheduling, or rush fee before work resumes
• Visual Directive may reassign the reserved project time to other clients
• Work already completed remains billable and nonrefundable, except where required by applicable law

9.3 Client Inactivity and Abandonment

If Client fails to provide required materials, feedback, approvals, payment, or other necessary cooperation for ten (10) calendar days after a written request or notice from Visual Directive, Visual Directive may suspend the project.

If Client fails to respond or provide the required information for thirty (30) calendar days after written notice that the project is paused or at risk of termination, Visual Directive may treat the project as abandoned and terminate the engagement.

9.4 Client-Caused Pause, Suspension, or Termination

If a project is paused, suspended, or terminated because of Client delay, neglect, inaction, failure to provide required materials, failure to provide feedback or approvals, nonpayment, breach of these Terms, or other Client-caused failure to cooperate:

• Client forfeits any claim to a refund, except where required by applicable law
• All payments previously made are final and nonrefundable to the fullest extent permitted by law
• Client remains responsible for all fees for work performed, time reserved, milestones reached, approved expenses, and other amounts owed through the effective date of suspension or termination
• Visual Directive may retain all work product, drafts, source files, and editable files until all amounts due are paid in full
• Any decision to restart the project is subject to Visual Directive’s availability, a new schedule, and any applicable restart, rescheduling, or rush fees

This section applies even if Client later decides not to use, present, submit, publish, or complete the deliverables.

10. Revisions, Review, and Approval

10.1 Included Revision Rounds

The number of included revision rounds is stated in the applicable Service Agreement.

A “revision round” means one consolidated, written set of feedback from Client after reviewing the applicable draft. Feedback from multiple Client stakeholders must be consolidated by Client before it is submitted to Visual Directive.

10.2 Out-of-Scope Revisions

Additional revisions, fragmented or contradictory feedback, major strategic changes, changes after prior approval, new content, changed source materials, new requirements, or requests that materially alter the agreed scope may be billed separately.

10.3 Review Deadline

Unless the Service Agreement states otherwise, Client must review and respond to deliverables within two business days after delivery. If Client does not respond within that period, Visual Directive may treat the applicable deliverable or stage as accepted for scheduling purposes and proceed to the next stage, place the project on pause, or revise the delivery schedule.

10.4 Final Approval

Client is solely responsible for reviewing and approving final deliverables before presentation, submission, publication, distribution, or use.

Approval of a storyline, content structure, draft, or final file confirms that Client has reviewed the material and accepts responsibility for its factual, technical, brand, legal, regulatory, contractual, and solicitation-related accuracy.

Visual Directive is not responsible for errors present in Client-supplied materials, errors approved by Client, changes made by Client or a third party after delivery, or content that Client did not timely review.

11. Rush Services

Work requested on a timeline shorter than Visual Directive’s standard turnaround time is considered rush work.

Rush work is subject to Visual Directive’s availability and is not guaranteed. If Visual Directive agrees to perform rush work, the applicable rush fee, expedited schedule, payment deadline, Client-response requirements, and other conditions will be stated in the quote or Service Agreement.

Client acknowledges that rush work requires accelerated Client participation. If Client misses a required content, review, approval, or payment deadline during a rush engagement, Visual Directive may revise the delivery date, suspend work, or terminate the engagement. Rush fees and payments for time reserved remain nonrefundable to the fullest extent permitted by law.

12. Monthly Retainer Services

12.1 Retainer Scope

A monthly retainer covers the number of hours, deliverables, request types, turnaround expectations, and other terms stated in the applicable Service Agreement.

Retainer services are subject to Visual Directive’s reasonable capacity, Client’s timely provision of materials, and the definition of “standard requests” set out in the Service Agreement.

12.2 Advance Payment

Retainers are billed and payable in advance at the start of each billing period. Visual Directive may suspend retainer services if payment is not received when due.

12.3 Unused Hours

Unless the Service Agreement expressly states otherwise, unused retainer hours do not roll over into later months, have no cash value, and are nonrefundable.

12.4 Additional Work

Work that exceeds the monthly retainer allotment, falls outside the agreed request types, requires rush handling, or requires specialized services may be separately quoted and billed.

12.5 Retainer Termination

Retainer cancellation, notice periods, minimum terms, and final billing obligations are governed by the Service Agreement. Fees paid for active or completed billing periods are nonrefundable except where required by applicable law.

13. No Guarantee of Results

Visual Directive provides professional presentation design and messaging services intended to improve clarity, organization, readability, and audience understanding.

However, Visual Directive does not guarantee any specific outcome, including:

• Contract awards
• Proposal wins
• Evaluation scores
• Funding decisions
• Agency approvals
• Executive or stakeholder approvals
• Selection decisions
• Audience reactions
• Presentation performance
• Business results
• Revenue, profit, or return on investment

Client remains responsible for its solution, pricing, technical approach, personnel, compliance, submission, oral presentation performance, and all decisions related to its business and contracts.

14. No Legal, Regulatory, Proposal, or Compliance Advice

Visual Directive provides presentation design and messaging services only.

Visual Directive does not provide legal advice, procurement advice, proposal compliance certification, security advice, export-control advice, accounting advice, tax advice, engineering advice, or regulatory advice.

Visual Directive does not certify or guarantee that any deliverable complies with a solicitation, agency requirement, procurement rule, contract requirement, accessibility requirement, regulation, law, policy, or industry standard.

Client is solely responsible for obtaining any required legal, compliance, technical, procurement, security, accessibility, or other professional review before using a deliverable.

15. Confidentiality

Visual Directive will use reasonable care to protect Client’s non-public confidential information and will use that information solely as reasonably necessary to perform the services.

“Confidential Information” does not include information that Visual Directive can demonstrate:

• Was publicly available through no breach of these Terms
• Was already known to Visual Directive without a duty of confidentiality
• Was lawfully received from a third party without confidentiality restrictions
• Was independently developed without use of Client’s Confidential Information
• Must be disclosed by law, subpoena, court order, or governmental requirement, provided that Visual Directive may give notice when legally permitted

Visual Directive may disclose Client Confidential Information to contractors, service providers, or technology providers that reasonably need access to perform the services, provided they are subject to confidentiality obligations or appropriate privacy and security practices.

Visual Directive is willing to review and sign a reasonable mutual nondisclosure agreement before receiving sensitive material, subject to the terms of that agreement.

16. Restricted, Classified, Controlled, and Export-Controlled Information

Client must not provide Visual Directive with:

• Classified information
• Controlled Unclassified Information (“CUI”)
• Export-controlled information
• Information subject to the International Traffic in Arms Regulations (“ITAR”)
• Information subject to the Export Administration Regulations (“EAR”)
• Sensitive government information
• Personal information requiring heightened protections
• Any information subject to special security, handling, storage, access, location, citizenship, or system requirements

unless Visual Directive has first agreed in writing to an approved handling method and Client has confirmed that method is acceptable to its authorized security, legal, compliance, or contracting personnel.

Client is solely responsible for determining whether its information is restricted, controlled, classified, export-controlled, proprietary, or otherwise subject to special handling requirements before sharing it.

Client represents and warrants that it has the right to provide all materials it shares with Visual Directive and that doing so does not violate any law, regulation, agreement, security requirement, confidentiality obligation, or third-party right.

17. Intellectual Property and Deliverables

17.1 Client Ownership of Final Deliverables

After Client has paid all amounts due in full, Client will own the final, approved deliverables specifically created for Client under the applicable Service Agreement, subject to third-party licenses and the rights retained by Visual Directive under these Terms.

17.2 Visual Directive Retained Rights

Visual Directive retains all right, title, and interest in and to its pre-existing and independently developed materials, methods, frameworks, processes, workflows, templates, concepts, know-how, design systems, tools, presentation techniques, and general skills, including the Visual Directive name, logo, service names, website content, and the Directive Method.

Nothing in these Terms transfers ownership of Visual Directive’s pre-existing intellectual property to Client.

Visual Directive may use general knowledge, skills, concepts, methods, design approaches, and experience gained during an engagement, provided that it does not disclose or use Client Confidential Information.

17.3 Withholding Deliverables

Until Client has paid all amounts due in full, Visual Directive may withhold final deliverables, editable files, source files, working files, and licenses to use deliverables.

17.4 Working Files

The final deliverable is provided as an editable PowerPoint file. Unless the Service Agreement expressly states otherwise, Visual Directive is not required to provide drafts, unused concepts, raw design files, production files, research files, or internal working materials.

18. Third-Party Assets and Licenses

Fonts, stock photography, stock illustrations, icons, templates, software, plugins, and other third-party materials may be subject to separate license terms.

Client is responsible for obtaining and maintaining any licenses needed for its intended use of third-party materials unless the Service Agreement expressly states that Visual Directive will obtain a specific license for Client.

Visual Directive is not responsible for Client’s use of third-party assets outside the permitted scope of any applicable license.

19. Portfolio and Publicity Rights

Visual Directive will not publicly display Client work, identify Client, use Client’s name or logo, or describe the engagement in a portfolio, case study, social-media post, website, marketing material, award submission, or other public communication without Client’s prior written permission.

Nothing in this section limits Visual Directive’s right to use generalized, anonymized knowledge, techniques, or experience that does not reveal Client Confidential Information.

20. Cancellation and Termination

20.1 Client Cancellation

Client may request cancellation in writing. Cancellation is effective only when Visual Directive confirms it in writing.

Fees paid for services performed, time reserved, project planning, project management, production time, completed milestones, and approved expenses remain due and are nonrefundable except where required by applicable law.

20.2 Visual Directive Termination Rights

Visual Directive may suspend or terminate an engagement immediately upon written notice if Client:

• Fails to pay any amount when due
• Fails to provide necessary materials, feedback, approvals, or cooperation
• Provides inaccurate, unlawful, infringing, restricted, classified, controlled, or improperly shared materials
• Requests work that Visual Directive reasonably believes would violate law, regulation, third-party rights, ethical obligations, or security requirements
• Abuses, harasses, threatens, or acts in bad faith toward Visual Directive
• Materially breaches these Terms or the Service Agreement

20.3 Effects of Termination

Upon termination, Client remains responsible for all fees due for work completed, time reserved, services performed, approved expenses, and any other amounts owed through the termination date.

Except where required by applicable law, payments already made are final and nonrefundable if termination results from Client cancellation, Client delay, Client neglect, Client nonpayment, Client breach, or Client failure to cooperate.

21. Refund Policy

21.1 Payments Are Final

To the fullest extent permitted by applicable law, all payments made to Visual Directive are final and nonrefundable. Client acknowledges that Visual Directive reserves professional time, project capacity, scheduling availability, and production resources after Client accepts an engagement and payment is received.

21.2 No Refund for Client Cancellation, Delay, or Incomplete Work

Except where required by applicable law, Visual Directive does not issue refunds because:

• Client changes its mind, cancels, or no longer needs the services
• Client decides not to use, present, submit, publish, or distribute the deliverables
• Client does not achieve a desired contract, proposal, funding, evaluation, approval, presentation, or business outcome
• Client fails to provide required materials, source content, feedback, approvals, payment, access, or other cooperation
• Client delays, pauses, abandons, suspends, or prevents completion of the project
• Client is dissatisfied with work that remains incomplete because Client did not meet its responsibilities, deadlines, or obligations
• Client terminates the engagement after Visual Directive has reserved capacity, begun work, performed services, or incurred approved costs

21.3 Client-Caused Pause, Suspension, or Termination

If a project is paused, suspended, or terminated because of Client neglect, inactivity, nonpayment, failure to provide requested information, failure to meet review or approval deadlines, failure to provide required cooperation, breach of these Terms, or any other Client-caused delay or failure, Client forfeits all payments previously made.

All payments previously made will remain final and nonrefundable, except where required by applicable law. Client remains responsible for all fees due for work performed, time reserved, milestones reached, approved expenses, and other amounts owed through the date of suspension or termination.

21.4 No Refund Based Solely on Dissatisfaction

Except where required by applicable law, Client’s subjective dissatisfaction with a deliverable, draft, design direction, or work that has not been completed does not create a right to a refund, particularly where completion, revision, or improvement of the work is delayed or prevented by Client’s failure to provide timely materials, feedback, approvals, direction, payment, or cooperation.

Visual Directive will perform the services with reasonable professional skill and care and will provide the revision rounds expressly included in the applicable Service Agreement.

21.5 Legally Required Refunds

Nothing in these Terms limits, excludes, or waives any refund, remedy, consumer-protection right, or other right that cannot lawfully be waived. If a refund or other remedy is required by applicable law, Visual Directive will provide the refund or remedy required by applicable law.

22. Disclaimer of Warranties

Visual Directive will perform services using reasonable professional skill and care.

Except as expressly stated in these Terms or the applicable Service Agreement, the services and deliverables are provided on an “as is” and “as available” basis, without warranties of any kind, whether express, implied, statutory, or otherwise.

To the fullest extent permitted by law, Visual Directive disclaims all implied warranties, including warranties of merchantability, fitness for a particular purpose, noninfringement, uninterrupted service, error-free service, and any warranty arising from course of dealing, course of performance, or trade usage.

23. Limitation of Liability

To the fullest extent permitted by applicable law, Visual Directive will not be liable for any indirect, incidental, special, exemplary, punitive, or consequential damages, including lost profits, lost revenue, lost data, lost contracts, lost opportunities, reputational harm, missed deadlines, proposal losses, bid losses, or business interruption, arising from or related to the services, deliverables, these Terms, or any Service Agreement.

To the fullest extent permitted by applicable law, Visual Directive’s total cumulative liability arising out of or related to an engagement will not exceed the total amount actually paid by Client to Visual Directive for the specific service giving rise to the claim.

This limitation applies regardless of the theory of liability, including contract, tort, negligence, strict liability, statute, or otherwise, even if Visual Directive has been advised of the possibility of such damages.

24. Indemnification

Client agrees to defend, indemnify, and hold harmless Visual Directive, Christina Humphrey, and their contractors, representatives, and service providers from and against any third-party claims, demands, liabilities, damages, losses, costs, and expenses, including reasonable attorneys’ fees, arising from or related to:

• Materials, information, instructions, data, claims, logos, images, or content supplied by Client
• Client’s breach of these Terms or the Service Agreement
• Client’s violation of law, regulation, contract, security requirement, confidentiality obligation, or third-party right
• Client’s use, presentation, submission, publication, distribution, or modification of a deliverable
• A claim that Client-provided materials infringe, misappropriate, or otherwise violate a third party’s rights
• Client’s failure to obtain required approvals, licenses, permissions, or compliance review

Visual Directive will provide Client with reasonably prompt notice of an indemnified claim, subject to any legal or practical constraints.

25. Force Majeure

Neither party will be liable for a delay or failure to perform caused by events beyond its reasonable control, including natural disasters, severe weather, public-health emergencies, war, terrorism, civil unrest, labor disputes, power failures, internet or telecommunications failures, software or third-party platform outages, government actions, acts of God, or illness or incapacity.

If a force majeure event affects Visual Directive’s ability to perform, Visual Directive may reasonably extend deadlines, reschedule services, suspend work, or terminate the affected engagement. Client remains responsible for fees for services already performed and time already reserved.

26. Independent Contractor Relationship

Visual Directive is an independent contractor. Nothing in these Terms or any Service Agreement creates an employment, partnership, joint venture, fiduciary, franchise, agency, or representative relationship between the parties.

Client has no authority to bind Visual Directive, and Visual Directive has no authority to bind Client.

27. Electronic Communications and Signatures

The parties agree that electronic communications, including email, electronic signatures, digital acceptance, payment of an invoice, acceptance through a proposal platform, and other electronic records may be used to form and evidence agreements.

Electronic signatures and acceptances will have the same force and effect as original handwritten signatures to the extent permitted by applicable law.

28. Governing Law, Venue, and Disputes

These Terms, each Service Agreement, and any dispute arising out of or related to them are governed by the laws of the State of Florida, without regard to its conflict-of-law principles.

Unless the parties agree otherwise in a signed Service Agreement, exclusive venue for any legal proceeding will lie in the state or federal courts located in the Florida county where Visual Directive’s principal place of business is located at the time the claim is filed, and each party consents to the personal jurisdiction of those courts.

Before initiating formal legal action, the parties agree to make a good-faith effort to resolve the dispute through written notice and informal discussion for at least 15 calendar days, except where emergency injunctive relief is reasonably necessary.

29. General Provisions

29.1 Entire Agreement

These Terms and the applicable Service Agreement constitute the entire agreement between the parties regarding the applicable engagement and replace prior discussions, understandings, representations, and agreements on that subject.

29.2 Severability

If any provision of these Terms is found unlawful, invalid, or unenforceable, that provision will be enforced to the maximum extent permitted, and the remaining provisions will remain in full force and effect.

29.3 No Waiver

A failure or delay by Visual Directive to enforce any provision does not waive the right to enforce that provision later.

29.4 Assignment

Client may not assign, transfer, or delegate its rights or obligations under these Terms or a Service Agreement without Visual Directive’s prior written consent. Visual Directive may use subcontractors or service providers to assist in performing services, while remaining responsible for the work it agrees to provide.

29.5 Notices

Notices to Visual Directive must be sent by email to contact@visualdirective.com, unless a Service Agreement provides a different notice address.

Notices to Client may be sent to the email address, billing contact, project contact, or other contact information provided by Client.

29.6 Headings

Headings are provided for convenience only and do not affect interpretation of these Terms.

30. Changes to These Terms

Visual Directive may update these Terms from time to time. The version in effect on the date Client accepts a Service Agreement, pays an invoice, or otherwise authorizes services will apply to that engagement, unless the parties agree otherwise in writing.

Updated Terms will apply prospectively to future engagements after they are posted or otherwise provided to Client.

31. Contact Information

Visual Directive
Christina Humphrey, Sole Proprietor
Doing Business As: Visual Directive
Florida, United States
Email: contact@visualdirective.com

Visual Directive respects the privacy and confidentiality of our clients, prospective clients, website visitors, and other individuals whose information we handle.

This Privacy Policy explains how Christina Humphrey, a sole proprietor doing business as Visual Directive, with a principal place of business in Florida (“Visual Directive,” “we,” “us,” or “our”), collects, uses, stores, shares, and protects personal information and Client Materials.

This Privacy Policy applies to our website, inquiries, discovery calls, service engagements, communications, client file submissions, invoices, and related interactions. It should be read together with our Terms and Conditions of Service, any applicable Service Agreement, and the mutual nondisclosure agreement (“NDA”) entered into in connection with each Client engagement.

If you provide information on behalf of a company or other organization, you represent that you have authority to provide that information and to agree to this Privacy Policy on behalf of that organization, as applicable.

Table of contents

1. Scope of This Privacy Policy
2. Information We Collect
3. Client Materials and Confidential Information
4. Information About Other Individuals
5. Information Collected Automatically
6. Cookies and Similar Technologies
7. How We Use Information
8. Legal Bases and Business Purposes
9. How We Share Information
10. Third-Party Service Providers
11. Payment Information
12. Dropbox Client Portal and File Uploads
13. Nondisclosure Agreements
14. Sensitive and Restricted Information
15. Sale, Sharing, and Targeted Advertising
16. Data Security
17. Security Incidents
18. Data Retention and Deletion
19. Your Privacy Choices and Rights
20. Marketing Communications
21. Third-Party Links and Services
22. Children’s Privacy
23. International Visitors
24. Changes to This Privacy Policy
25. Contact Us

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information and Client Materials that Visual Directive collects or receives through:

• Our website
• Contact forms and inquiry forms
• Email, telephone, and video-call communications
• Discovery calls and project meetings
• Quotes, proposals, statements of work, and Service Agreements
• Client onboarding
• Dropbox file uploads, shared folders, and file-transfer links
• Invoices and payment processing
• Presentation design, messaging, and briefing-support engagements
• Other interactions with Visual Directive

This Privacy Policy does not replace or reduce the protections in an NDA. If an NDA conflicts with this Privacy Policy regarding the treatment of Client Confidential Information, the NDA controls with respect to that Confidential Information.

2. Information We Collect

We may collect information that you provide directly to us, information generated through your use of our website or services, and information we receive from third-party service providers used to operate our business.

2.1 Information You Provide Directly

You may provide us with:

• Name
• Company name
• Job title or professional role
• Business email address
• Telephone number
• Mailing or billing address
• Information about your organization
• Information about your presentation, briefing, proposal, program, project, or service needs
• Requested services, project dates, deadlines, and scheduling information
• Communications, questions, feedback, and correspondence
• Information included in quote requests, discovery-call requests, and Service Agreements
• Other information you choose to provide

2.2 Client and Project Information

When you become a Client or request services, we may receive or create information related to the engagement, including:

• Presentation files, slide decks, and speaker notes
• Source documents and technical content
• Briefing requirements and project requirements
• Solicitation materials and evaluation criteria
• Brand files, including logos, templates, fonts, colors, images, and style guides
• Charts, data, diagrams, graphics, screenshots, reports, and program information
• Project communications and consolidated feedback
• Internal and external deadlines
• Invoices, payment-status information, and related business records
• Project schedules, scope documents, and deliverable records

2.3 Information We Receive From Service Providers

We may receive limited information from third-party tools used to operate our business, such as booking confirmations, payment-status information, file-submission notifications, email-delivery information, or technical data associated with our website.

We do not intentionally collect more personal information than is reasonably necessary to respond to inquiries, deliver services, manage Client relationships, maintain business records, protect our business, or comply with legal obligations.

3. Client Materials and Confidential Information

Client Materials may contain confidential, proprietary, commercially sensitive, or non-public information. This may include technical information, business plans, program information, operational information, pricing information, proposal content, strategy, staffing information, or other materials related to a Client’s business.

Visual Directive uses Client Materials only as reasonably necessary to:

• Evaluate a potential engagement
• Prepare a quote, scope, or Service Agreement
• Perform the agreed presentation design and messaging services
• Communicate with the Client about the engagement
• Manage quality, revisions, delivery, invoicing, and business records
• Comply with legal obligations or enforce our agreements

We do not use Client Materials for public marketing, advertising, portfolio display, case studies, or promotional purposes without the Client’s prior written permission.

We do not sell Client Materials. We do not disclose Client Materials to third parties except as permitted by the applicable NDA, Service Agreement, this Privacy Policy, or applicable law.

4. Information About Other Individuals

Client Materials or communications may include information about other individuals, including team members, executives, subject-matter experts, subcontractors, customers, partners, evaluators, agency personnel, or other stakeholders.

If you provide personal information about another person to Visual Directive, you represent and warrant that you have the necessary authority, notice, permissions, and legal basis to share that information with us for the applicable purpose.

You should not provide information about other individuals unless it is necessary for the services or otherwise appropriate for the engagement.

5. Information Collected Automatically

When you visit our website, our website host, browser, internet service providers, and other technical service providers may automatically collect standard technical information, such as:

• Internet Protocol (“IP”) address
• Browser type and version
• Device type
• Operating system
• Approximate geographic location derived from an IP address
• Referring and exit pages
• Pages viewed
• Date and time of visits
• Website interactions
• Error logs and diagnostic data

This information may be used for website operation, security, fraud prevention, troubleshooting, performance monitoring, and improvement of our website and services.

The precise information collected depends on the website platform, hosting provider, browser, and any third-party services active on the website at the time of your visit.

6. Cookies and Similar Technologies

Visual Directive does not currently use advertising cookies or knowingly engage in cross-context behavioral advertising through its website.

Our website or third-party service providers may use strictly necessary cookies, functional technologies, server logs, or similar technologies required to operate the website, maintain security, remember basic preferences, deliver website functions, or diagnose technical issues.

Our website may load fonts, embedded content, or other resources from third-party providers. When a third-party resource loads, that provider may receive your IP address and certain technical information associated with your browser or device.

If Visual Directive adds analytics, advertising technologies, tracking pixels, marketing automation, session-replay tools, or other cookie-based technologies in the future, we will update this Privacy Policy and, where required, provide any required notices or consent options.

You may be able to manage some cookies through your browser settings. Disabling cookies may affect the functionality of some website features or third-party services.

7. How We Use Information

Visual Directive may use personal information and Client Materials to:

• Respond to inquiries and requests
• Schedule discovery calls, meetings, and project discussions
• Evaluate potential projects and determine service fit
• Prepare quotes, proposals, scopes, and Service Agreements
• Provide presentation design, messaging, and related services
• Communicate about projects, deadlines, feedback, revisions, and delivery
• Send invoices, process payment-related information, and maintain financial records
• Provide customer support
• Manage Client relationships and project administration
• Protect our rights, property, brand, systems, and business operations
• Detect, prevent, investigate, or respond to fraud, abuse, security incidents, or unlawful activity
• Comply with applicable legal obligations
• Enforce our Terms, NDAs, Service Agreements, and other agreements
• Improve our website, services, workflows, and Client experience
• Send marketing communications where permitted by law and subject to your opt-out rights

We will not use Client Confidential Information for a purpose that is inconsistent with the applicable NDA or Service Agreement.

8. Legal Bases and Business Purposes

Where applicable law requires a legal basis for processing personal information, Visual Directive may process information because:

• It is necessary to respond to your request or to take steps toward entering into a contract
• It is necessary to perform a Service Agreement or NDA with you or the organization you represent
• It is necessary for legitimate business purposes, such as operating our business, securing our systems, preventing fraud, communicating with Clients, maintaining records, and improving our services
• You have provided consent, where consent is required
• It is necessary to comply with a legal obligation
• It is necessary to establish, exercise, or defend legal claims

9. How We Share Information

Visual Directive does not sell personal information.

We may share personal information or Client Materials only as reasonably necessary and subject to appropriate contractual, confidentiality, or legal safeguards, including with:

• Service providers that help us operate our business
• Payment processors
• Scheduling and calendar providers
• Email and communication providers
• Dropbox and other file-upload, file-storage, or document-sharing providers
• Website hosting, domain, and technical-support providers
• Professional advisers, such as attorneys, accountants, insurers, or tax advisers
• Contractors or subcontractors assisting with the services, if permitted under the applicable Service Agreement and NDA and subject to appropriate confidentiality obligations
• Government authorities, law enforcement, courts, regulators, or other parties where disclosure is required by law or reasonably necessary to protect legal rights, safety, security, or property
• A successor organization in connection with a merger, sale, transfer, financing, reorganization, or acquisition involving Visual Directive, subject to applicable confidentiality obligations

We share only the information reasonably necessary for the applicable purpose.

10. Third-Party Service Providers

Visual Directive uses third-party tools and service providers to operate portions of its website and business. Depending on the tools used at a given time, these providers may include:

• Website hosting and domain services
• Scheduling and booking services
• Email and communication services
• Dropbox for client file uploads, file sharing, and cloud storage
• PayPal for invoicing and payment processing
• Video-meeting services
• Document creation, signing, and storage services
• Business administration and accounting services
• Website fonts, embedded resources, or technical infrastructure providers

These third parties may collect, process, store, transmit, or otherwise handle information under their own privacy policies, terms of service, security practices, and legal obligations.

Visual Directive does not control the privacy practices, security measures, service availability, or data-handling practices of independent third-party providers. You should review the privacy policies and terms of any third-party service you choose to use, including Dropbox and PayPal.

We use third-party providers only as reasonably necessary to operate our business, communicate with Clients, receive and deliver files, provide services, maintain records, and process payments.

11. Payment Information

Visual Directive currently uses PayPal for invoicing and payment processing.

When you make a payment through PayPal, payment-card numbers, bank-account information, and other payment credentials are collected and processed directly by PayPal under its own terms, privacy policy, and security practices. Visual Directive does not intentionally receive or store complete payment-card numbers or full bank-account information.

We may receive limited payment-related information from PayPal, such as payment confirmation, payment status, transaction identifiers, payer name, email address, invoice details, amount paid, date of payment, and information needed to reconcile our business records or address a payment issue.

Your use of PayPal is governed by PayPal’s own applicable user agreement, privacy policy, and dispute-resolution processes.

12. Dropbox Client Portal and File Uploads

Visual Directive uses Dropbox as its client portal and for Client file uploads, file sharing, and cloud storage.

When you submit files through a Visual Directive Dropbox file-request link, shared folder, or other Dropbox-based upload method, Dropbox may collect, process, store, transmit, and otherwise handle those files and related information under its own terms of service, privacy policy, and security practices.

Visual Directive may receive, access, download, store, organize, and use files submitted through Dropbox as reasonably necessary to:

• Evaluate a potential engagement
• Prepare a quote, scope, or Service Agreement
• Perform the requested services
• Communicate with Client regarding project requirements, deadlines, revisions, and delivery
• Maintain appropriate project and business records
• Comply with legal obligations and enforce our agreements

Client is responsible for ensuring that each file uploaded through Dropbox is authorized for sharing and appropriate for the selected upload method.

Unless Visual Directive has first agreed in writing to an approved handling method, Client must not upload or share through Dropbox:

• Classified information
• Controlled Unclassified Information (“CUI”)
• Export-controlled information
• Information subject to the International Traffic in Arms Regulations (“ITAR”)
• Information subject to the Export Administration Regulations (“EAR”)
• Sensitive government information requiring special handling
• Social Security numbers
• Payment-card numbers or bank-account information
• Account passwords, login credentials, authentication codes, or access keys
• Protected health information
• Biometric identifiers
• Highly sensitive personnel information
• Any information subject to special security, storage, access, citizenship, location, or system requirements

If Visual Directive reasonably believes that restricted or improperly shared information has been submitted through Dropbox, we may decline to access or use the file, request that Client remove or replace it, delete or return it where reasonably practicable, suspend services, and work with Client to determine an appropriate next step.

Client Materials uploaded through Dropbox remain subject to the applicable Service Agreement and NDA. If there is a conflict between this Privacy Policy and the NDA regarding Client Confidential Information, the NDA controls.

13. Nondisclosure Agreements

Because projects may involve proprietary, confidential, or commercially sensitive information, Visual Directive enters into a nondisclosure agreement (“NDA”) in connection with each Service Agreement.

The applicable NDA governs the use, disclosure, protection, and handling of confidential information exchanged in connection with that Client engagement.

If an NDA conflicts with this Privacy Policy concerning the treatment of Client Confidential Information, the NDA controls for that information and engagement.

Nothing in this Privacy Policy authorizes Visual Directive to use or disclose Client Confidential Information in a manner prohibited by an applicable NDA or Service Agreement.

14. Sensitive and Restricted Information

Visual Directive is a presentation design and messaging studio. We are not a classified-information facility, a CUI-authorized environment, an export-controlled data environment, a health-care provider, a financial institution, or a specialized data-processing provider.

Unless we have first agreed in writing to an approved handling method, do not send or upload:

• Classified information
• Controlled Unclassified Information (“CUI”)
• Export-controlled information
• Information subject to the International Traffic in Arms Regulations (“ITAR”)
• Information subject to the Export Administration Regulations (“EAR”)
• Information subject to special government security, handling, storage, access, citizenship, or location requirements
• Social Security numbers
• Driver’s-license numbers
• Passport numbers
• Financial-account numbers
• Payment-card numbers
• Account passwords, security questions, authentication codes, or access credentials
• Protected health information or medical records
• Biometric identifiers
• Highly sensitive personnel information
• Any information that is not reasonably necessary for the services

Client is responsible for determining whether its materials contain restricted, regulated, controlled, classified, export-controlled, or otherwise specially protected information before sharing them with Visual Directive.

If we reasonably believe that you have provided restricted information without prior written approval, we may decline to access, use, or retain the information; delete or return it where reasonably practicable; suspend services; and contact Client regarding an approved next step.

15. Sale, Sharing, and Targeted Advertising

Visual Directive does not sell personal information for money or other valuable consideration.

Visual Directive does not knowingly share personal information for cross-context behavioral advertising or targeted advertising.

Visual Directive does not use Client Materials for advertising, marketing, public portfolio display, or promotional purposes without Client’s prior written permission.

16. Data Security

Visual Directive uses reasonable administrative, technical, and organizational measures designed to protect the information we hold against unauthorized access, use, disclosure, alteration, loss, or destruction.

Our practices may include reasonable access controls, password protection, use of reputable third-party service providers, limiting access to information based on business need, and maintaining confidentiality obligations in our Client engagements.

However, no system, website, internet transmission, cloud-storage service, email transmission, device, or method of storage is completely secure. We cannot guarantee absolute security of information transmitted to us or stored by us or our third-party service providers.

You are responsible for using reasonable security practices when communicating with us, including avoiding the transmission of restricted information through unapproved channels and protecting your own systems, passwords, and access credentials.

17. Security Incidents

If Visual Directive becomes aware of a security incident involving personal information in our possession or control, we will investigate and take reasonable steps to contain and address the incident.

Where required by applicable law, we will provide notice to affected individuals, Clients, regulators, or other required parties. Florida’s breach-notification law contains specific requirements for covered entities, including notice timing and regulator-notification thresholds in certain circumstances.

If Visual Directive maintains personal information on behalf of a Client, the applicable NDA, Service Agreement, and law may also govern the timing and content of notice to that Client.

18. Data Retention and Deletion

Visual Directive retains personal information and Client Materials only for as long as reasonably necessary to:

• Provide or complete services
• Manage revisions, delivery, billing, and Client support
• Maintain business, tax, accounting, and legal records
• Comply with legal, contractual, and professional obligations
• Resolve disputes and enforce agreements
• Protect our rights and business operations

Unless an NDA, Service Agreement, legal obligation, or legitimate business need requires a different period, Visual Directive may retain Client Materials for a reasonable period after an engagement ends.

Client may request deletion or return of its Client Materials at the end of an engagement by contacting us in writing. We will evaluate the request in light of our contractual, legal, accounting, backup, archival, security, and operational obligations.

Deletion may not be immediate or absolute. For example, information may remain in secure backup systems, accounting records, email archives, or other records for a limited period before deletion in the ordinary course. We may retain information as required or permitted by law, to resolve disputes, enforce agreements, protect legal rights, or meet recordkeeping obligations.

19. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights to request:

• Confirmation of whether we process your personal information
• Access to personal information we hold about you
• Correction of inaccurate personal information
• Deletion of certain personal information
• A copy of certain personal information in a portable format
• Information about our data practices
• Opt out of certain processing where applicable
• Appeal a decision regarding a privacy request where applicable

To make a privacy request, contact us at contact@visualdirective.com with the subject line: Privacy Request.

We may need to verify your identity and authority before responding. We may decline or limit a request where permitted or required by law, including when the request would disclose another person’s information, compromise confidential information, interfere with legal obligations, undermine security, or conflict with our rights under an NDA or Service Agreement.

If we deny a request and applicable law provides an appeal right, you may request an appeal by replying to our decision and writing Privacy Appeal in the subject line. We will respond as required by applicable law.

20. Marketing Communications

Visual Directive may send marketing or promotional communications where permitted by law.

You may opt out of marketing emails at any time by:

• Using the unsubscribe link included in the email, if available
• Contacting us at contact@visualdirective.com
• Replying to the message with your opt-out request, where applicable

Opting out of marketing communications does not prevent us from sending non-promotional communications about an inquiry, project, invoice, payment, Service Agreement, NDA, security matter, policy update, or other transactional or administrative matter.

21. Third-Party Links and Services

Our website, emails, Client portal, or other communications may include links to third-party websites or services, including booking tools, Dropbox, PayPal, file-upload tools, payment processors, social-media platforms, video-meeting tools, or other providers.

This Privacy Policy does not apply to third-party websites, services, tools, or applications. Those third parties are governed by their own terms, privacy policies, and data practices.

We encourage you to review the privacy policy of each third-party service before submitting personal information or Client Materials through that service.

22. Children’s Privacy

Visual Directive’s website and services are intended for businesses, professional contacts, and adults. They are not directed to children under 18 years of age. We do not do business with minors.

We do not knowingly collect personal information from anyone under 18. If you believe that a minor has provided personal information to Visual Directive, please contact us at contact@visualdirective.com so we can take appropriate action.

23. International Visitors

Visual Directive is based in Florida, United States. If you access our website, contact us, or provide information from outside the United States, you understand that your information may be transferred to, processed in, or stored in the United States or in other locations where our service providers operate.

Those locations may have data-protection laws that differ from the laws of your country or jurisdiction.

24. Changes to This Privacy Policy

Visual Directive may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, legal requirements, or business operations.

When we make changes, we will post the updated Privacy Policy and revise the Last Updated date at the top of the policy. The updated policy will apply prospectively from its effective date unless otherwise stated.

For material changes, we may provide additional notice where required by applicable law.

25. Contact Us

For privacy questions, requests, concerns, or notices, contact:

Visual Directive
Christina Humphrey, Sole Proprietor
Doing Business As: Visual Directive
Florida, United States
Email: contact@visualdirective.com

This Booking and Scheduling Policy (the “Policy”) applies to discovery consultations, project consultations, Client meetings, project kickoffs, review meetings, revision meetings, recurring check-ins, and other appointments scheduled with Christina Humphrey, a sole proprietor doing business as Visual Directive, with a principal place of business in Florida (“Visual Directive,” “we,” “us,” or “our”).

This Policy should be read together with Visual Directive’s Terms and Conditions of Service, Privacy Policy, any applicable Service Agreement, and any applicable nondisclosure agreement (“NDA”). If a signed Service Agreement conflicts with this Policy, the Service Agreement controls for that specific engagement.

By booking, attending, rescheduling, or participating in an appointment with Visual Directive, you or the entity you represent (“Client,” “you,” or “your”) agree to this Policy.

Table of contents

1. Consultation Requirement
2. First-Come, First-Served Booking
3. Rush Requests and Scheduling Priority
4. Appointment Confirmation
5. Client Preparation and Attendance
6. Rescheduling Policy
7. Cancellations
8. No-Call/No-Show Policy
9. Emergencies and Exceptional Circumstances
10. Ongoing Projects and Required Touchpoints
11. Late Arrivals
12. Visual Directive Rescheduling or Cancellation
13. Meeting Conduct
14. Changes to This Policy
15. Contact Information

1. Consultation Requirement

A consultation is required before Visual Directive accepts payment for a new project or begins services for a new Client, unless Visual Directive expressly waives the requirement in writing.

The consultation allows Visual Directive and Client to:

• Clarify Client’s presentation, briefing, or communication need
• Discuss the intended audience, deadline, scope, source materials, and requirements
• Determine whether Visual Directive’s services are an appropriate fit
• Identify potential scheduling constraints, rush requirements, and Client responsibilities
• Discuss the appropriate service, proposed process, and next steps
• Determine whether Visual Directive is able and willing to accept the engagement

A consultation does not obligate Visual Directive to accept a project, provide a quote, reserve a date, or begin services. A consultation does not establish a Client relationship unless and until Visual Directive accepts the engagement in writing and the parties satisfy the applicable onboarding, agreement, and payment requirements.

Visual Directive may decline any prospective engagement in its sole business judgment, including when the project is not a fit, the requested timeline is not feasible, the work falls outside our service scope, required materials are unavailable, or the requested work presents legal, security, technical, ethical, or operational concerns.

2. First-Come, First-Served Booking

Appointments, consultations, projects, and standard service requests are scheduled on a first-come, first-served basis, subject to Visual Directive’s availability, Client readiness, and satisfaction of any applicable booking, agreement, intake, and payment requirements.

A requested date or appointment time is not reserved until Visual Directive confirms it. For paid project work, a project date or production slot is not reserved until:

1. Visual Directive has approved the engagement.
2. Client has accepted the applicable Service Agreement, quote, or scope.
3. Client has completed all required onboarding steps.
4. Client has provided the required intake information and initial materials.
5. Visual Directive has received any required payment.

Visual Directive may accept, decline, reschedule, or release an unconfirmed requested date or time based on availability.

3. Rush Requests and Scheduling Priority

A rush request is any request that requires work to begin, be completed, reviewed, revised, or delivered on a timeline shorter than Visual Directive’s standard availability or standard turnaround time.

Rush requests are subject to Visual Directive’s availability, professional judgment, and written acceptance. Visual Directive is not required to accept rush work.

If Visual Directive accepts a rush request:

• Rush engagements receive scheduling priority over standard requests, appointments, and project work, to the extent reasonably necessary to meet the agreed rush timeline.
• The Client may be required to pay a rush fee, expedited-service fee, or other additional charge disclosed in the applicable quote or Service Agreement.
• The Client must meet all accelerated intake, content-delivery, feedback, review, approval, and payment deadlines.
• Visual Directive may require same-day or next-business-day feedback, depending on the agreed timeline.
• A missed Client deadline may result in a delayed delivery date, suspension of work, revised scope, additional fee, or termination of the rush engagement.

Rush priority does not guarantee that Visual Directive can accept a request, meet every deadline, or overcome Client delays, incomplete source materials, late approvals, third-party outages, or circumstances outside Visual Directive’s reasonable control.

4. Appointment Confirmation

An appointment is confirmed only when the Client receives a written booking confirmation from Visual Directive or the booking platform used by Visual Directive.

The Client is responsible for reviewing the confirmation details, including:

• Date and time
• Time zone
• Meeting format or location
• Meeting link, call-in details, or instructions
• Preparation requirements
• Any requested materials or questions
• Applicable rescheduling and cancellation deadlines

If the Client does not receive a confirmation, the Client should contact Visual Directive promptly at contact@visualdirective.com. Visual Directive is not responsible for a missed appointment caused by an incorrect email address, spam filtering, failure to review the confirmation, time-zone error, or other issue outside Visual Directive’s reasonable control.

5. Client Preparation and Attendance

To make the best use of scheduled time, Client agrees to:

• Attend the appointment on time
• Ensure that the appropriate decision-maker, project lead, or authorized representative attends when needed
• Review any requested preparation materials before the appointment
• Provide relevant project context, deadlines, scope requirements, and source information
• Be prepared to discuss the presentation, audience, desired outcome, current materials, and known constraints
• Notify Visual Directive promptly if a required attendee cannot attend
• Provide complete and accurate information during consultations and meetings

Visual Directive may end, reschedule, or limit an appointment if the required Client representative is absent, the Client is unprepared in a way that prevents a productive meeting, the Client’s materials are unavailable, or the discussion cannot reasonably proceed.

6. Rescheduling Policy

6.1 Notice Requirement

Client must request to reschedule an appointment at least forty-eight (48) hours before the scheduled appointment start time.

Rescheduling requests must be made through the booking link, where available, or in writing by email to contact@visualdirective.com. A request is not effective until Visual Directive confirms it or the booking system confirms the change.

6.2 Maximum Reschedules

Client may reschedule an appointment a maximum of two (2) times per calendar month.

Additional reschedules may be approved only at Visual Directive’s sole discretion and may depend on availability, the Client’s circumstances, the nature of the engagement, prior scheduling history, and whether project deadlines can still be reasonably met.

Visual Directive may decline further rescheduling requests, require the Client to book a new appointment, place the project on pause, revise the project schedule, or terminate the engagement when repeated rescheduling materially disrupts the project or Visual Directive’s calendar.

6.3 Less Than 48 Hours’ Notice

A rescheduling request made fewer than 48 hours before the appointment is treated as a late rescheduling request.

Visual Directive may, in its sole discretion:

• Grant the request without consequence
• Treat the appointment as cancelled
• Apply a rescheduling fee, if a fee was clearly disclosed and agreed to in advance
• Count the late reschedule toward the Client’s rescheduling limit
• Require the Client to schedule a new appointment based on current availability
• Revise the Client’s project timeline or delivery date
• Treat the missed time as used under an ongoing retainer or service allocation, where the Service Agreement permits

Any fee associated with a late reschedule will be disclosed before booking or in the applicable Service Agreement and will be subject to applicable law.

7. Cancellations

7.1 Client Cancellation of an Appointment

Client must provide at least forty-eight (48) hours’ advance notice to cancel a scheduled appointment.

Cancellation requests must be made in writing to contact@visualdirective.com or through the booking system, if available. A cancellation is not effective until confirmed by Visual Directive or the booking platform.

7.2 Cancellations With Timely Notice

If Client cancels with at least 48 hours’ notice, Visual Directive may, depending on the appointment and engagement status:

• Permit Client to reschedule, subject to availability and the rescheduling limit
• Apply a prepaid meeting or consultation fee as a credit toward a future appointment, if applicable
• Process a refund only where the Service Agreement, a specific payment arrangement, or applicable law requires it

7.3 Late Cancellations

A cancellation made fewer than 48 hours before the appointment is a late cancellation.

For late cancellations, Visual Directive may, to the extent permitted by applicable law and as clearly disclosed before booking:

• Treat the appointment as used
• Retain any consultation, meeting, or booking fee already paid
• Apply the time against a retainer allocation or included meeting allowance, where the Service Agreement permits
• Require payment of a reasonable cancellation fee that reflects reserved professional time and scheduling capacity
• Decline to reserve a replacement appointment until any outstanding amount is paid
• Adjust the project schedule, timeline, or delivery date

A late cancellation does not automatically relieve Client of obligations under an active Service Agreement, including payment obligations, Client-delivery deadlines, or project-review deadlines.

8. No-Call/No-Show Policy

A no-call/no-show occurs when Client:

• Does not attend a scheduled appointment;
• Does not provide notice of cancellation or rescheduling before the scheduled start time; or
• Arrives so late that the appointment cannot reasonably proceed and does not communicate with Visual Directive.

No-call/no-shows are a violation of this Policy because Visual Directive reserves time that could otherwise be offered to another Client.

For a no-call/no-show, Visual Directive may, to the fullest extent permitted by applicable law and as clearly disclosed before booking:

• Treat the appointment as cancelled and used
• Retain any prepaid consultation, meeting, or booking fee
• Apply the missed time against an active retainer, included meeting allowance, or prepaid service allocation where the Service Agreement permits
• Require a new booking and, if applicable, payment of a reasonable rebooking or no-show fee before scheduling another appointment
• Pause or reschedule an active project
• Decline future appointments or terminate the engagement for repeated no-call/no-show behavior or material scheduling abuse

A no-call/no-show does not entitle Client to a refund, except where required by applicable law.

Visual Directive may consider documented emergencies and exceptional circumstances under Section 9. Any waiver is at Visual Directive’s sole discretion and does not waive the Policy for future appointments.

9. Emergencies and Exceptional Circumstances

Visual Directive understands that emergencies and unforeseen circumstances occur.

If an emergency, serious illness, accident, immediate family emergency, severe weather event, critical work interruption, or other significant circumstance prevents Client from attending or timely rescheduling an appointment, Client should notify Visual Directive as soon as reasonably possible.

Visual Directive may consider the circumstances and may, in its sole discretion:

• Waive a late-cancellation or no-show consequence
• Allow a reschedule outside the normal limit
• Apply a prepaid fee as a credit toward a future appointment
• Adjust a project schedule
• Offer another reasonable accommodation

Any accommodation is discretionary, case-specific, and does not establish a continuing waiver, precedent, or obligation to grant the same accommodation in the future.

10. Ongoing Projects and Required Touchpoints

For active projects, retainers, and ongoing support engagements, Visual Directive may require additional meetings, check-ins, working sessions, approvals, review calls, rehearsal discussions, status touchpoints, or other communications as reasonably necessary to complete the agreed services.

These touchpoints may be required to:

• Confirm the project’s strategic direction
• Review source materials and requirements
• Establish or revise the storyline
• Resolve questions or ambiguities
• Collect consolidated feedback
• Obtain approvals
• Prepare for rehearsals or oral presentations
• Review deliverables and next steps
• Manage retainer priorities, service capacity, and deadlines

Client agrees to make the appropriate authorized representative and necessary subject-matter experts reasonably available for required touchpoints.

Failure to attend, participate in, or provide timely input for required touchpoints may delay the project, shift delivery dates, cause work to pause, require a change order or additional fee, or result in suspension or termination under the Terms and Conditions of Service.

Unless the Service Agreement states otherwise, meetings required by Visual Directive to manage the agreed scope are included only to the extent reasonably necessary for the project. Additional meetings requested by Client, meetings caused by Client delay, repeated meetings caused by fragmented feedback, or meetings outside the agreed scope may be billed separately.

11. Late Arrivals

Client should join appointments at the scheduled start time.

If Client arrives late:

• The appointment will generally end at its originally scheduled end time
• Visual Directive is not obligated to extend the appointment beyond the reserved time
• The missed portion of the appointment will not be refunded, credited, or automatically rescheduled
• If Client arrives more than 15 minutes late without prior communication, Visual Directive may treat the appointment as a no-call/no-show or determine that the appointment cannot reasonably proceed

Visual Directive may, but is not required to, extend a meeting if its schedule permits.

12. Visual Directive Rescheduling or Cancellation

Visual Directive may need to reschedule or cancel an appointment due to illness, emergency, technical failure, scheduling conflict, severe weather, service outage, or another circumstance outside our reasonable control.

If Visual Directive needs to reschedule or cancel an appointment, we will make reasonable efforts to notify Client promptly and offer a replacement appointment within a reasonable period, subject to availability.

If Client paid a separate fee solely for an appointment that Visual Directive cancels and cannot reasonably reschedule, Visual Directive will provide an appropriate credit or refund, except where another remedy is required by applicable law or the Service Agreement.

Visual Directive is not responsible for indirect costs, missed opportunities, travel costs, lost profits, business interruption, or other consequential losses arising from an appointment reschedule or cancellation.

13. Meeting Conduct

Visual Directive is committed to professional, respectful, and productive working relationships.

Client and all meeting participants must communicate respectfully and may not engage in harassment, discrimination, threats, abusive conduct, intimidation, or other behavior that reasonably interferes with Visual Directive’s ability to provide services.

Visual Directive may end, suspend, reschedule, or terminate an appointment or engagement if conduct is abusive, threatening, discriminatory, unlawful, or materially disruptive.

Client remains responsible for all fees for time reserved or services performed before the appointment or engagement is ended, except where required by applicable law.

14. Changes to This Policy

Visual Directive may update this Booking and Scheduling Policy from time to time to reflect changes in our services, scheduling practices, business operations, or applicable law.

The version in effect when Client books an appointment, accepts a Service Agreement, or receives confirmation of a scheduled meeting will apply to that appointment or engagement, unless the parties agree otherwise in writing.

15. Contact Information

For booking, rescheduling, cancellation, or scheduling questions, contact:

Visual Directive
Christina Humphrey, Sole Proprietor
Doing Business As: Visual Directive
Florida, United States
Email: contact@visualdirective.com

Visual Directive is committed to providing a website that is accessible, usable, and welcoming to as many people as reasonably possible, including people with disabilities and people who use assistive technology.

This Accessibility Statement applies to the Visual Directive website and the digital content that Visual Directive directly creates and controls. It does not apply to third-party websites, platforms, or services that may be linked from or embedded in our website.

Visual Directive is operated by Christina Humphrey, a sole proprietor doing business as Visual Directive, with a principal place of business in Florida.

Table of contents

1. Our Accessibility Commitment
2. Accessibility Standard and Conformance Goal
3. Accessibility Features
4. Keyboard Navigation and Screen Readers
5. Color, Text, and Responsive Design
6. Motion, Animation, and Reduced-Motion Preferences
7. Before-and-After Demonstration
8. Demonstrative Slides and Sample Content
9. Third-Party Services
10. Known Limitations
11. Alternative Access and Accommodation Requests
12. Accessibility Feedback
13. Assessment and Ongoing Improvement
14. Changes to This Statement
15. Contact Us

1. Our Accessibility Commitment

Visual Directive is committed to making its website and digital content reasonably accessible to people with disabilities.

We aim to provide an experience that allows visitors to learn about our services, evaluate whether we are a fit, contact us, book a consultation, upload permitted project materials, and access essential information without unnecessary barriers.

Accessibility is considered when we design, build, update, and maintain the Visual Directive website.

2. Accessibility Standard and Conformance Goal

Visual Directive uses the Web Content Accessibility Guidelines (“WCAG”) 2.1, Level AA as its working accessibility standard and design goal.

WCAG is an internationally recognized set of recommendations for making web content more accessible to people with disabilities. The most current version is WCAG 2.2; Visual Directive may update its working standard as the website, technology, and applicable accessibility guidance evolve.

Visual Directive is working toward substantial conformance with WCAG 2.1 Level AA for the website content and functionality that we directly control. Because websites, browsers, assistive technologies, user settings, and third-party services change over time, we do not represent or guarantee that every page, feature, or third-party integration will be fully accessible at all times.

3. Accessibility Features

Visual Directive has designed or intends to design its website with accessibility features that may include:

• Keyboard-accessible navigation
• Visible keyboard focus indicators
• A skip link that allows keyboard users to move directly to the main content
• Semantic page structure, including headings and landmarks
• Text alternatives for meaningful images
• Decorative images and effects that are hidden from assistive technology when they do not convey necessary content
• Sufficient color contrast intended to support readability
• Responsive layouts designed to work across phones, tablets, laptops, and larger screens
• Text that can generally be enlarged using standard browser zoom controls
• Form labels and instructions designed to support users completing forms
• Clear headings and content structure designed to make information easier to scan and understand
• Reduced-motion behavior that respects device-level accessibility preferences where technically feasible

The availability and effectiveness of these features may vary based on browser, operating system, device, assistive technology, user settings, internet connection, and third-party services.

4. Keyboard Navigation and Screen Readers

Visual Directive aims to support keyboard-only navigation for website features under our direct control.

Visitors should be able to navigate interactive website elements using a keyboard, including through the Tab, Shift + Tab, Enter, Spacebar, and arrow keys where applicable.

The website uses headings and landmarks to help screen-reader users understand page structure and navigate more efficiently.

Meaningful images are intended to include text alternatives. Decorative effects are intended to be omitted from the accessibility tree where they are not needed to understand the content.

If you encounter an element that cannot be reached, operated, understood, or completed using a keyboard or screen reader, please contact us under Section 12 so we can assist and evaluate the issue.

5. Color, Text, and Responsive Design

Visual Directive aims to use text and background-color combinations that provide readable contrast.

The website is designed to adapt to a range of screen sizes, including mobile phones, tablets, and larger displays. Visitors may enlarge text using browser zoom and device accessibility settings.

While we aim to avoid relying solely on color to communicate important information, display differences, browser extensions, custom settings, accessibility tools, and third-party content may affect how colors, contrast, fonts, spacing, and layouts appear.

6. Motion, Animation, and Reduced-Motion Preferences

The Visual Directive website may include animation, including a moving spotlight effect, page transitions, and before-and-after slide demonstrations.

Where technically feasible, the website is designed to recognize device-level reduced-motion preferences. When a visitor has enabled a setting such as “Reduce Motion,” animation should be turned off, minimized, or simplified.

Some movement, transitions, or decorative effects may still be visible depending on browser support, device settings, third-party content, or technical limitations. These effects are not intended to be necessary for understanding core website content or accessing Visual Directive’s services.

If motion or animation creates a barrier for you, contact us and we will provide essential information or service access through another reasonable method.

7. Before-and-After Demonstration

The Visual Directive website includes a before-and-after slide illustration intended to show how visual hierarchy, message structure, and slide design can change how an audience receives the same underlying content.

Where this demonstration is available:

• The interactive comparison is intended to be operable with a keyboard as a slider
• A text description of the “before” and “after” slide versions is provided or intended to be provided for screen-reader users
• The visual effect is not intended to be the only way to understand the message
• Equivalent written content is provided or should be provided nearby

If you cannot operate or understand the demonstration, contact us and we will provide the information in an alternative format.

8. Demonstrative Slides and Sample Content

Visual Directive may display demonstrative slides to illustrate our presentation-design approach.

Where possible, demonstrative slide content is built using live HTML text rather than being presented solely as an image. This is intended to make the content more available to screen readers, browser zoom, text selection, and other assistive technologies.

Demonstrative slides may include visual layouts, diagrams, charts, timelines, comparison formats, or other design elements that are easier to understand visually. Accompanying text, headings, labels, and descriptions are intended to communicate the essential information without requiring the visitor to perceive every decorative or visual detail.

9. Third-Party Services

Some functions connected to Visual Directive’s website are provided by independent third-party services that Visual Directive does not own or control. These may include:

• Scheduling and booking services
• Dropbox file-upload, file-sharing, and client-portal services
• PayPal invoicing and payment-processing services
• Email services
• Video-meeting services
• Website hosting, font, embedded-content, and technical infrastructure services

We cannot guarantee the accessibility of third-party websites, forms, embedded tools, payment pages, client portals, or other external platforms.

If you experience an accessibility barrier while booking a consultation, uploading permitted materials, paying an invoice, contacting us, or using another third-party service connected to Visual Directive, contact us at contact@visualdirective.com. We will make reasonable efforts to provide an alternative way to complete the same essential task, such as scheduling by email, receiving accessible file-transfer instructions, providing invoice-payment assistance, or supplying requested information in another format.

Third-party services are governed by their own accessibility practices, terms, and policies.

10. Known Limitations

Despite our efforts, some parts of the Visual Directive website may not be fully accessible to every visitor, browser, device, or assistive technology.

Known or potential limitations may include:

• Decorative visual effects or animations that may not be meaningful or equally perceivable to all users
• Interactive content whose behavior may differ across browsers, devices, or assistive technologies
• Third-party scheduling, Dropbox, PayPal, video-meeting, font, hosting, and other external services that are outside Visual Directive’s direct control
• Uploaded Client materials, which may not be accessible if the source documents provided to us are not accessible
• Future documents, templates, downloadable files, embedded content, or features that may require additional accessibility review
• Older website content or legacy materials that may not yet meet our current accessibility goal

Decorative effects are not intended to be required to understand the website’s core information or to inquire about, book, or receive Visual Directive’s services.

If you encounter a barrier not listed here, please contact us.

11. Alternative Access and Accommodation Requests

If you cannot access information, complete an action, use a feature, or receive a service through the Visual Directive website because of an accessibility barrier, please contact us.

Upon request, we will make reasonable efforts to provide the relevant information, service, or transaction through an alternative method. Depending on the request, this may include:

• Providing information by email
• Scheduling a consultation by email
• Providing a text-based description of visual content
• Sending a document in a different accessible format where reasonably feasible
• Providing another reasonable way to submit a project inquiry, file, feedback, or payment-related request
• Communicating through another mutually workable method

Alternative access may depend on the nature of the request, the content involved, the accessibility need, technical feasibility, security requirements, and applicable law.

For sensitive project information, alternative-access arrangements remain subject to Visual Directive’s Privacy Policy, Terms and Conditions of Service, applicable NDA, and restricted-information requirements.

12. Accessibility Feedback

We welcome feedback about the accessibility of the Visual Directive website.

If you encounter a barrier, please contact us and include, if possible:

• The webpage address or page title
• A description of the issue
• What you were trying to do
• The device, browser, and assistive technology you were using, if applicable
• Your preferred method for receiving assistance or the information you need

We will review accessibility feedback and respond as soon as reasonably practicable. If an immediate fix is not feasible, we will make reasonable efforts to provide an alternative method of access or communicate the next steps.

Contact us at:

Email: contact@visualdirective.com
Subject line: Accessibility Request

13. Assessment and Ongoing Improvement

Visual Directive reviews accessibility as the website evolves and when significant website features, content, forms, documents, or third-party integrations are added or changed.

Our review may include:

• Manual review of page structure and navigation
• Keyboard-navigation checks
• Review of color contrast and readability
• Review of text alternatives for meaningful images
• Review of reduced-motion behavior
• Review of responsive layouts and browser zoom behavior
• Review of user feedback and reported barriers
• Use of automated accessibility-checking tools, where appropriate

Automated tools can identify certain technical issues but cannot identify every accessibility barrier. We aim to combine practical manual review, user feedback, and ongoing improvements.

14. Changes to This Statement

Visual Directive may update this Accessibility Statement as the website, services, technology, accessibility practices, or applicable guidance changes.

When we update this statement, we will revise the Last Updated date at the top of this page. The updated statement will apply from its effective date unless otherwise stated.

15. Contact Us

For accessibility questions, feedback, alternative-format requests, or help accessing Visual Directive’s website or services, contact:

Visual Directive
Christina Humphrey, Sole Proprietor
Doing Business As: Visual Directive
Florida, United States
Email: contact@visualdirective.com
Subject line: Accessibility Request